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Finance Formulas / July 13, 2018 / Aniyah Booth

Business valuation is the process of determining the economic value of a business or company. Business valuation can be used to determine the fair value of a business for a variety of reasons, including sale value, establishing partner ownership and even divorce proceedings. Owners will often turn to professional business valuators for an objective estimate of the value of the business.

There are many 3 letter acronyms in digital advertising calculations. To be a master of the programmatic ecosystem, you need to know them all and when to use each calculation! Clicks and engagement are what drive the online advertising model. Understanding the calculations behind clicks is essential for your knowledge base.

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