Finance Formulas / July 17, 2018 / Cecelia Weiss
In marketing, customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or life-time value (LTV) is a prediction of the net profit attributed to the entire future relationship with a customer. The prediction model can have varying levels of sophistication and accuracy, ranging from a crude heuristic to the use of complex predictive analytics techniques.
When you calculate the price of a bond, you are determining the maximum price you would want to pay for the bond, based on how its coupon rate compares to the average rate most investors are currently receiving in the bond market. Due to default risk, investors may require a higher rate of return than the prevailing risk-free rate. In general, the greater the default risk on a given bond issue, the higher the required rate of return.
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