# Asset Turnover Ratio Formula

Finance Formulas / April 28, 2018 / Briana Leonard

Average total assets is defined as the average amount of assets recorded on a company's balance sheet at the end of the current year and preceding year. This figure is most commonly used in comparison to the total sales figure for the current year, to determine the amount of assets required to support a certain amount of sales. This is a useful comparison, since a low asset level in comparison to sales implies that the management team is making highly efficient use of its assets in running the business.

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A depreciation rate is the percentage of a long-term investment that you use as an annual tax deductible expense during the period over which you claim it as a tax deduction. Because you use fixed assets, or major business investments, over time, it doesn't make sense to simply deduct the total amount you pay during the year you pay it.

Economic profit is a measurement of opportunity cost. Opportunity cost is the value of the trade-off when a decision is made. For example, an individual may consider returning to school to get a degree but in doing so, needs to quit his current job. The individual should consider not only the cost of tuition and books, but the income he forgoes by pursing a degree. This lost opportunity to make money, or opportunity cost, is the underlying purpose of calculating economic profit.

When the cross elasticity of demand for product A relative to the change in the price of product B is negative, it means that the quantity demanded of A has decreased relative to an increase in the price of product B. An increase in the price of B will reduce the quantity demanded of A.

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