**Finance Formulas** / July 20, 2018 / Iliana Williamson

read moreCommon shareholders expect to obtain a certain return on their equity investment in a company. The equity holders' required rate of return is a cost from the company's perspective because...

**Finance Formulas** / August 4, 2018 / Alia Marquez

read moreThe cash ratio is the ratio of a company's total cash and cash equivalents (CCE) to its current liabilities. The metric calculates a company's ability to repay its short-term debt;...

**Finance Formulas** / August 5, 2018 / Aniyah Booth

read moreStockholders' equity is often referred to as the book value of the company, and it comes from two main sources. The first source is the money originally and subsequently invested...

**Finance Formulas** / August 5, 2018 / Alia Marquez

read moreCPC stands for Cost Per Click and is an important metric for marketers to understand when analyzing the performance of their digital campaigns and arbitraging opportunities. The formula to calculate...

*Finance Formulas* / August 5, 2018 / Briana Leonard

read moreThe balance sheet is a complex display of this equation, showing that the total assets of a company are equal to the total of liabilities and shareholder equity, or said...

__Finance Formulas__ / August 5, 2018 / Kenley Hopper

read moreCustomer lifetime value can also be defined as the monetary value of a customer relationship, based on the present value of the projected future cash flows from the customer relationship....

*Finance Formulas* / August 5, 2018 / Avalynn Orr

read moreThere are many 3 letter acronyms in digital advertising calculations. To be a master of the programmatic ecosystem, you need to know them all and when to use each calculation!...

__Finance Formulas__ / August 5, 2018 / Alia Marquez

read moreEconomic profit is the profitability measurement that calculates the amount that revenues received from selling a product exceeds opportunity costs incurred from using resources to make and sell these products....

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